Earlier this year, I did something that, on paper, sounds almost too simple to write about: I joined a small accountability squad and committed to posting on LinkedIn twice a week for 90 days: February 1 through April 30.

No growth hacks. No paid amplification. No algorithm whispering. Just a handful of people in different time zones, a shared agreement, and a rule that we’d actually show up for each other.

Here’s what happened: the numbers, the mechanics, and the part nobody puts in the case study: how it actually felt, and what I learned about writing with AI without letting it write for me.

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What used to take years now takes months. In some cases, weeks. Research from McKinsey & Company found that developers using AI-powered tools can complete coding tasks up to twice as fast, and a controlled experiment with GitHub Copilot showed task completion rates improving by 55.8% faster than those without AI assistance. Teams using AI tools also rep…

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Major League Baseball’s expanded multi-year partnership with TikTok, announced in late February 2026, represents far more than a simple content distribution deal. It’s a calculated bet on the future of sports consumption, a blueprint for turning viral moments into measurable business outcomes, and perhaps most critically, an admission that the next gene…

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The sports media landscape is shifting in real time.

ESPN quietly absorbed the Playback team on March 17, 2026, no press conference, no fanfare, just a tweet.

For years, I’ve believed that the next frontier of real value in sports media doesn’t live inside a broadcast tower or a polished highlight reel. It lives with individual creators; the athletes, coa…

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Last week in Aspen, youth viewership for the X Games (ages 2–17) jumped 102% year over year, the largest young-audience increase the event has seen in five years. Overall viewership hit 15.2 million across ESPN and ABC, up 48% from 2025. At the same time, as Milano Cortina 2026 gets underway, NBC is staring at a very different chart: Winter Games viewership has fallen from 45.6 million in Salt Lake City (2002) to 11.4 million in Beijing (2022), a 75% drop.

That’s not a blip. That’s a generational reset happening in real time.

Put side by side, X Games’ youth surge and the Olympics’ slide tell a simple story: the formats, platforms, and storytelling models that built legacy sports TV are turning off the next generation. If you’re a media company, league, or brand still betting on traditional linear playbooks, Aspen isn’t just a fun success story; it’s a playbook, a warning, and a countdown clock.

Two Futures On One Screen

On the X Games side, the numbers don’t look like “nice growth”; they look like momentum:

• Youth viewership (2–17) is up 102% year over year, the highest in five years.

• 15.2 million total viewers across ESPN and ABC, up 48%.

• Female viewership on Roku is up 233% year over year.

• 91% of Roku streaming households were new to X Games on that platform.

• Total consumption on Roku is up 149% year over year.

• 220 million+ social video views during the event.

• Global search interest up 120% year-over-year.

And it’s not just who’s watching, it’s who’s competing. Teenagers aren’t aspiring from their couches; they’re on the start list and on podiums. When 15- and 16-year-olds are winning medals on live TV, the audience isn’t watching “some distant pro scene," they’re watching their peers.

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AI in Sports Media: The Difference Between Table Stakes and Real Value Creation

The AI gold rush has arrived in sports. Every platform races to add “AI-powered personalization,” every analytics company claims AI superiority, and every startup pitches “AI-driven engagement,” all promising a data-driven utopia that will unlock unprecedented value and autom…

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The relationship between fans and sports hasn’t just changed; it has fundamentally inverted. Fans no longer want to be passive consumers. They demand to participate, personalize, and own a piece of the action.

We are seeing a generation raised on interaction that expects digital sports experiences to match the dynamic engagement they find in every other …

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After almost two years leading the strategy for a new creator-focused sports platform, I have repeatedly confronted a central question: Will sports fans, athletes, teams, leagues, and creators ultimately consolidate on one dominant platform, or do they need an ever-increasing number of platforms?

Based on extensive analysis, informal interviews, ranging …

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