The Game Is Already Changing. Now We Need to Change It for Girls.

Women’s sports are no longer a “moment.” They’re a market.

Global women’s elite sports revenue nearly doubled to about 1.9 billion dollars in 2024 and is on track to surpass 2.35 billion dollars in 2025, growing four to five times faster than men’s sports. The WNBA just landed an 11‑year, 2.2‑billion‑dollar media deal, and women’s college basketball has delivered the most‑watched basketball games in the country…