Wrong Answer. Right Question. The Most Expensive Ad in Sports History

Red Bull innovated. Enhanced Games "juiced" it.

I went back and forth on whether to post this at all.

Worked through it on rides. Ran through it, literally, on morning runs, talking out loud to nobody. Multiple drafts. Multiple versions I scrapped. I kept coming back to it because the topic wouldn't let me go.

What I ended up with isn't the final word on anything. But it's honest, and it points at some…